Don't do it

“A meatball sundae is the unfortunate result of mixing two good ideas. The meatballs
are the foundation, the things we need (and sometimes want)…The sundae toppings
(hot fudge and the like) are the New Marketing, the social networks, Google, blogs
and fancy stuff that make people all excited. The challenge most organizations face:
they try to mix them. They attempt to slap new marketing onto old and end up with
nothing but [failure].” Seth Godin in Meatball Sundae